求高手翻譯一段話，謝謝了！

溫馨襲人

•     The extent to which customers are currently ignorant of what one might argue they should want—which is dicey because whether it can be acted upon affordably depends on whether or how soon the customers will learn, or be convinced, otherwise. IT hardware and software capabilities and automobile features are examples. Customers who in 1997 said that they would not place any value on internet browsing capability on a mobile phone, or 6% better fuel efficiency in their vehicle, might say something different today, because the value proposition of those opportunities has changed.
  

張zz

對于一些別人認為他們需要，但又可能負擔不起的東西，顧客的了解程度取決于他們愿不愿意去了解和需要多久才能了解，當然如果能說服他們則又是另外一種情況了。人們對于信息產業硬件和軟件的性能以及汽車特性的態度就是很好的例子。1997年，很多人認為手機的互聯網瀏覽功能沒有任何價值，把汽車的燃油效率提高6%也沒有任何意義。現在，由于這些事物的價值命題發生了改變，他們的想法也許會不一樣了。