【真題】The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional “paid” media – such as television commercials and print advertisements – still play a major role, companies today can exploit many alternative forms of media. Consumers passionate about a product may create “owned” media by sending e-mail alerts about products and sales to customers registered with its Web site. The way consumers now approach the broad range of factors beyond conventional paid media.
【題源】The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional "paid" media--such as television and radio commercials, print advertisements and roadside billboards--still play a major role, companies today can exploit many alternative forms of media. Consumers enamored of a product may, for example, create "earned" media by willingly promoting it to friends, and a company may leverage "owned" media by sending e-mail alerts about products and sales to customers registered with its website. In fact, the way consumers now approach the process of making purchase decisions means that marketing's impact stems from a broad range of factors beyond conventional paid media.
很明顯,leverage這個詞你不認(rèn)識,但是create這個詞你肯定認(rèn)識。enamored和passionate也是一樣。
所以我覺得說,考研閱讀的難,不是體現(xiàn)在超綱單詞率上,而是對文章主旨的把握,長難句的理解上的。我又看了一下,很多書包括張劍的那本150,還有新東方的100,都是進行了單詞簡化工作了的。至于前文所說江老師這本書,還有很多很多沒有修改的所謂題源書籍,或者是單純的外刊精選什么的,我個人意見,還是不要看了。因為這些書只會讓你花更多時間去背一些leverage,背著背著連create什么意思都忘了!把重點放在大綱內(nèi)的單詞、短語、俚語上,多去讀“靠譜兒”的文章,吃透每個長難句,想明白每道題,這才是陽關(guān)道。
英語板塊CN貼,沒啥就是給大家提個醒~ 作者: wenwen538 時間: 2011-10-2 02:01
有道理,不過看個人吧作者: illustrated 時間: 2011-10-2 16:09
{:soso_e200:}作者: socute12 時間: 2011-10-2 18:15
劍哥在150的下冊里面說 不要找題源來讀 閱讀文章的選取有嚴(yán)格標(biāo)準(zhǔn)神馬的 一年也沒有幾篇夠格 還要能出題
LZ舉的例子就蠻典型的 11年閱讀明顯換過些詞 難度比10的低不少。
當(dāng)然大神用來擴展自己是OK的啦。作者: pluta 時間: 2011-10-2 19:50
有道理 我手里就有兩本 五月份買的 現(xiàn)在就看了兩篇 覺得難 就一直沒看 原來是這樣 果斷棄!
其實 我一直也沒看 就看真題來著 還是真題是真理 這個等考完研后再看吧作者: shaoshanhuan 時間: 2011-10-3 15:34