網上可以找到很多申請信的樣板，但是，Your essay should be unique,and uniquely you.文字是否出于真心，讀者都看得出。
2.Show,don't just tell.
是人都能讀懂的廉價形容詞，可以省省了。什么creative thinker、great attention to detail、logically-minded這些好像對住admission requirements照抄的詞，誰不懂寫？寫了，哪會有用？不是說這些qualities都沒有用，只是你要找方法說服你的reader，你的確擁有這些qualities。要stories and concrete examples,colourful examples that can help your reader depict what kind of person you are。人人都懂得吹的廢話，請盡量減少。
寫你對學科或行業(yè)的獨特見解，或特別能力。見解很重要，因為能表現你對學科的認識、興趣、insight和passion。舉個例，如果Dueduedue要報道Master's in Linguistics或Teaching English as a Second Language，不能只寫I'm very passionate about English teaching。我會講我有什么在英文教學界「人無我有」的經驗，或對科目有什么insight。例如我會先講自己工作獨特之處：
I consider myself a specialist in the English teaching industry—I help business executives and professionals improve their spoken English.I work with them on all aspects of their oral English,from pronunciation to speech delivery.Instead of limiting myself to the teaching of articulation,I focus a lot on improving the prosodic features of my clients'English speech,namely,speech rhythm and intonation—areas that many English teachers find difficult,if not impossible,to teach.
然后再elaborate：為什么rhythm and intonation對大家來說特別難學，自己有什么特別的教法等等，顯出對自己科目的見解。當然，最后還要扣題，講清楚why studying linguistics at the postgraduate level will help me achieve my goals(doing further research into pronunciation teaching and devising new ways of teaching).